Buying a Big Mac in the US has never
been easier - you slide up to the counter, make your order and tap your
wallet on the till, which automatically makes payment for you.
You can then munch on a burger until your heart's content. But few burger fans will have realised that the contactless payment card they used to pay for their lunch is going to shake up the market over the next few years.
| In Finland you can get a coke from the machine by sending a message to it. |
McDonalds
is one of a handful of companies to use contactless payments to speed
up the process of consumer buying. Others include cinema chains,
highway toll booths and the convenience store 7-Eleven.
The US arm of international bank HSBC is also giving one million contactless debit cards to customers before the end of the year.
The UK is still way behind the US on this - after all UK banks are still rolling out chip and PIN technologies.
Bruno
Carpreau, product manager of MasterCard's One Smart PayPass, said it
could be two years before consumers see it settle on the shores of the
UK: "We are looking to launch pilots early next year. I don't see
rollout next year, perhaps [not] until 2007 or 2008."
One trial set to begin before 2006 in the UK will be on Oyster card's 'e-money' scheme, which allows people to buy items such as newspapers or parking time with their travel cards.
But
there are also concerns over fraudulent use of contactless cards.
What's stopping a thief from stealing a card and going on a swiping
rampage?
Carpreau said: "With fraud on cards there are two
major risks. One is fake cards, and the other is finding a card and
using it without being authorised to do so.
"We have a
certain number of measures to manage that risk - we limit the number of
quick payments, such as to fast food, toll roads or wherever they can
be used in the situation. Also you can cap the amount [of a
transaction]. The other thing is there's a liability shift. If there's
a fraudulent transaction, it won't be the merchant but the issuer who
pays."
Contactless payments could mean fierce competition for
financial services providers as new players move into old territory.
And some experts believe the future of payments may not be smart cards
but mobile phones.
Earlier this year, Philips and BenQ
launched a prototype phone that allows Taipei residents to buy tickets
and ride the city's rail system. Philips is also working to implement a
contactless Near Field Communication (which works like RFID) interface in the country's retail and banking environments.
Patrick
Van Eecke, a lecturer in contactless payments at the London School of
Economics and lawyer for DLA Piper, said: "You only need to pay at the
end of the month with a mobile phone. That's why mobile phone
companies really are becoming the new competition to the credit card
industry. The credit card firms don't like it."
However, last year MasterCard admitted working with phone firm Motorola to create a handset to be used as a credit card.
Van
Eecke added: "You could say you don't need a credit card any longer. We
already have a few phone operators in Scandinavia doing this - in
Finland you can get a coke from the machine by sending a message to it.
"Telecoms
operators will get a market share but only for micropayments. But
PayPal will get a major market share because of the affiliation with
eBay. Very important high level payments will still be done over direct
debit."
And at the moment European legislation may limit the opportunities for new players to enter the market.
Van
Eecke said: "There is a European directive about payments where if you
are an issuer, the only activity you can do is make payments.
"It's
ideal for PayPal but airline companies and mobile operators are
concerned with this. If they don't take care, they might find
themselves with a problem. The EC has realised this is a problem and
they are going to redraft the directive to solve it."